I worked with Howies to create their first Secret Menu. The menu was accessible to their fans through AR. A QR code designed within the head of “Howie” their familiar mascot was made intoo a sticker and was placed on every pizza leaving the store. Curious diners would scan the QR code and a virtual pizza box was placed on the surface in front of them. Beautiful interactive graphics would animate and fans could swipe to reveal the various flavors.

Fans of the brand absolutely loved it and the new flavors were so popular that they were added to seasonal menus. When is the next secret menu coming out? Stay tuned.